This world is ruled by magic where Earth Prime is ruled by technology. Instead of Innovations, Inc. the main research facility is named Anubis Inc.
Apart from the difference in focus, Anubis has versions of the majority of Innovations employees and history. Their newest project was summoning a demon for study. This ritual was disturbed when the dimension hopping machine disrupted the containment circle.
The demon was then able to escape and turn the staff into mindless zombies under his control.